An app for aspiring young artists
Seeking to participate in the Yellow Submarine's showcase festival in Jerusalem.
B2C | UX/UI | Academic project | Group project
The international showcase festival aims to foster connections between Israeli musicians and international guests. It offers exposed ensembles global performances, broad visibility, access to new audiences, and valuable international networking opportunities.
Background
About the showcase festival
The Yellow Submarine Club's festival team faces challenges in efficiently selecting young artists for performances each year. The process is time-consuming and lacks organization.
The problem
How to decide who will appear at the festival?
A cool app for young artists looking to showcase their talent at the Yellow Submarine Festival. The app will include the screening and selection process.
The goal
An app designed to ease the festival selection process.
Market Research-Interview
Insights from an interview with the yellow submarine team:
״Collecting information about young artists efficiently and comprehensively is a challenging task.״
״Communication with artists currently involves emails, WhatsApp, and phone calls, lacking a centralized and
organized platform.״
״Emerging bands showcased at the festival don't receive feedback from the club team.״
״Whether accepted or not for the festival, artists lack insight into the criteria for their acceptance or rejection.״
״Once an artist is accepted into the festival, they often lack information about the process and the preparations required until the festival begins.״
״When artists attempt to apply for the festival on the website, they often don't sense a direct point of contact with the selection committee.״
״The festival's acceptance process and artist preparation entail significant time and effort from the staff members.״
״The current website's process conveys a technical and somewhat impersonal vibe, lacking the desired cool and youthful atmosphere.״
Jazz band, 4 members
Roy Group
Goal
They seek an opportunity to showcase their talents to international representatives and explore possibilities in Europe and other countries.
Pain points
The absence of transparency in dealings with producers is a hindrance. Frequently, there is uncertainty regarding equipment requirements, return schedules, and other crucial details.
23 years old pop singer
Daniela Turgeman
Goal
She aspires to perform at the festival but is unsure about her experience level. Therefore, she wishes to gain insights into the Yellow Submarine and the artists' styles who perform at the club before making a submission to participate.
Pain points
There is currently no platform to discover the artists who have participated in previous festivals and gain an understanding of the festival atmosphere.
Rock band, 5 members
Lucid Project
Goal
They aspire to take a chance and showcase their band at the Festival, aiming to reach a broader Israeli audience and connect with international music professionals.
Pain points
They sense a lack of guidance on what they need to prepare for auditions ahead of the festival.
Personas
Who are the users?
Wireframes
Design
Young, cool and colorful design
Icon
Font
Leon Heavy 45 px
Colors
Spark
An app for aspiring young artists Seeking to participate in the Yellow Submarine's showcase festival in Jerusalem.
Onboarding
The main screen the instructor see in the system is the "groups" screen. On the groups screen the instructor can
Team Flow
The instructor can select them using a V marker and add them to a list that would automatically appear in the report form. The instructor won’t have to return every time to the list of students and report one by one.
It's a match!
An important goal of the instructor is to see the statistics showing whether his behavior has improved, stayed the same or deteriorated. In addition, all the reports that the instructor writes after each activity appear in a form that allows him to look at previous reports.
Artists Flow
This is a report form, In which the instructor completes the lifting of a student's mood and rates the sense of belonging according to low, moderate or high. If the student was not present at the activity, the options to fill out are blocked for the instructor, and thus it can be seen that the student did not progress.
